Zombieland

The film opens showing an American flag on the side of an upturned car, and the imprecise non-digetic American national anthem playing. The background is blurred, focusing on the flag. The camera suddenly spins around so it is filming the correct way up, and the audience realises that it was upside down in the first place, creating a confused atmosphere.

The use of a classic font for the rules helps encourage the film as a comedy rather than horror.  The titles are incorporated into the film, so it looks like they were actually in the film instead of on the screen.  Jessie Einsenberg talks through the rules of surviving the zombie apocalypse, again keeping the film as a comedy rather than horror.

This shot of the world covered in fire depicts the situation on a wide scale. It influences the audience into believing the situation is one of despair and destruction, due to the fire and explosions across the whole planet, indicating no where is safe.

This shot shows the transition between cuts, they have used the film to fade out and dissolve into the next shot. This is good because at this point in the film, it is in slow motion, so regular fast cuts would not fit with the slow motion and slow music.